![]() ![]() Up until the launch, Sainsbury's had led Tesco in terms of UK market share. It was the first major supermarket loyalty programme in the UK, so it was a calculated risk. ORDER & DOWNLOAD AT 1 YOU MAY NOT COPY OR REPRODUCE THIS LICENSED DOCUMENTįrom chapter 20 - Supermarket & Grocery Loyalty 20.2 Case studies 20.2.1.7 Case study: Tesco & Dunnhumby (Clubcard) Tesco [launched its Clubcard nationally in 1995. UK courier/postal deliveries: 25 Shiremoor Hill, Merriott, Somerset TA16 5PH. You can contact Wise Research Ltd or its publication offices online at: Wise Research The Loyalty Guide The Wise Marketer: Or by e-mail: UK registered office: 1 Cornhill, Ilminster, Somerset TA19 0AD. ![]() We are normally willing to give permission for extracts, within reason, to be quoted from our reports, provided that written permission is obtained in advance and that both Wise Research Ltd and The Loyalty Guide are fully and clearly credited. The report is sold with the understanding that the publisher is not engaged in rendering legal, accounting, or other professional advice. All company names and trademarks are acknowledged. Any forward-looking statements made are strictly opinion, and should not be relied upon as fact. While every effort has been taken to ensure the accuracy of the information in this report, the publisher and authors accept no liability for the use or misuse of any information contained herein, regardless of its accuracy. This publication has been designed to provide authoritative information in It may not be reproduced, archived, copied, transmitted, or stored, or made available, by any means or in any form without licence and the prior written permission of Wise Research Limited. This report is the product of extensive research work. ![]() The moral rights of the authors of this work have been asserted. All conversions were based on average exchange rates at the time of writing.ĬOPYRIGHT WARNING This entire document is copyright © 2012 Wise Research Limited. PUBLISHER'S NOTE ON CURRENCIES AND EXCHANGE RATES: All currency conversions in this report are approximate, and are intended for guidance only. ![]() Written by Peter Clark and Robin Clark of Wise Research Limited, publishers of The Wise Marketer (1st Edition the whole of customer loyalty, engagement & profitability Volume 5 ![]()
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